The incredible journey of KPop Demon Hunters reached a new peak this weekend as the Netflix original film conquered the North American box office. Earning an impressive $18-$20 million, the animated musical sensation proved that a streaming hit has the power to dominate the big screen. This achievement marks a landmark moment for Netflix, showcasing its ability to compete directly with traditional movie studios.
Initially launched on Netflix in June, the film’s blend of K-pop, action, and vibrant animation quickly made it a global hit. It soared to become the platform’s second-most-watched film of all time, while its soundtrack launched several songs to the top of the Billboard Hot 100. This organic growth created a powerful brand that was perfectly positioned for a theatrical crossover.
The key to its box office success was a two-day sing-along event held in 1,700 cinemas. Fans eagerly bought tickets for the chance to experience the film’s music in a communal setting, leading to 1,150 sold-out screenings across the country. This fan-driven success occurred even as AMC Theaters, the nation’s largest cinema chain, boycotted the event, a decision other exhibitors chose not to follow.
The film itself follows the adventures of Huntr/x, a chart-topping K-pop girl group with a secret identity as demon hunters. Their story of battling a rival boy band of demons has clearly captured the imagination of audiences everywhere, providing a welcome surprise during a sluggish summer movie season.